The original price of the apartment was set at $145,000, but after 100 people viewed it, the price quickly shot up. The highest bid has reached $280,000, but investors expect that it may reach $500,000. So why is everyone dying to get a piece of this very small pie? The location is in central London near the famed Harrods department store. The store was founded in 1834 and holds a great deal of history and meaning to Londoners. While there is clearly a market for the place, some are cringing at the thought.